Creative Strategist

• Own creative strategy and execution for high-impact client portfolio with monthly ad spend of $50K-$300K per client
• Develop and execute creative strategies that consistently achieve 2x ROAS and exceed client growth targets by 30-50%
• Execute deep research and data mining to understand value propositions, customer reviews, and market opportunities that translate into high-converting creative
• Develop and manage testing roadmaps with structured creative testing processes that identify winning concepts with 85%+ accuracy
• Design creative testing frameworks that identify winning concepts across Meta & TikTok
• Create detailed creative briefs for internal design teams to execute performance-driven creative for paid social advertising across Meta & TikTok
• Mentor and collaborate with other creative strategists while identifying performance gaps and opportunities across client accounts that you apply to optimize your own portfolio
• Present strategic creative roadmaps and performance insights to C-suite executives
• Lead creative research initiatives across a myriad of DTC verticals, identifying trends and opportunities
• Build scalable creative production workflows that maintain brand consistency while achieving on-target CPAs
• Own creative strategy responsibility for $1.5M+ in annual agency revenue through performance-driven creative excellence
• Build comprehensive shot lists and creative decks for UGC content shoots that drive authentic, high-converting assets
• Find and manage content creator relationships across multiple verticals to ensure a consistent creative pipeline
• Develop high-impact ad copy for headlines and in-ad text that captures attention and drives immediate action
• Work on landing page optimization to improve conversion rates and maximize campaign ROI
• Track performance metrics and key KPIs of each creative to understand what is working, iterate on winning concepts, and report actionable insights back to internal and external parties
• Lead team training and SOP development to scale creative operations while maintaining quality and consistency standards

Senior Creative Strategist

Creative Strategy Lead – Performance Marketing

Director, Hydration, Coffee & Tea Creative Strategy

Performance Creative Strategist

Head of Creative Intelligence – UA/AI