Email Marketing Manager

• Planning, implementation and analysis of activities to convert donors, increase retention, upgrade giving levels and cross-sell, with a focus on telephone and email marketing
• Close collaboration with internal colleagues and external service providers
• Responsibility for the email marketing tool (frontend)
• Designing, executing and analysing target-group-specific campaigns
• Creatively developing texts, images and calls-to-action to boost performance
• Further development of the integration programme through smart linking of offline and online tools
• Implementing measures to improve the repeat-donation (second-donation) rate

Fundraising Specialist – Recurring Donations, Email Marketing

Fundraising Specialist – Dauerspenden, E-Mail Marketing