Research Analyst

• secure first appointment for sales executives on qualified accounts.
• Use data to determine which geographies, segments, or referral channels have the highest growth potential.
• Improve pipeline actualization by assuring top of funnel is filled with qualified, data-backed leads.
• Analyze market segments or lead sources to yield the highest actualization rates.
• Refine Ideal Client Profile and segmentation to increase close rate.
• Monitor industry developments and identify risks and opportunities.
• Improve accuracy of forecasted sales targets by tracking pipeline actualization rates.
• Ensure Salesforce qualified lead information and market data are accurate.
• Track key metrics such as lead volume, conversion rates, and sales cycle length.
• Analyze historical data to forecast demand and set realistic pipeline targets.
• Facilitate a scoring model to assure efficiency and alignment of business development team.
• Build an accountable sales culture rooted in an 'expect to win' mindset.

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