Lifesight

Product Marketing Manager

Lifesight

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $60,000 - $110,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and execute product positioning and messaging that differentiates Lifesight’s measurement and analytics capabilities across target industries and use cases.
  • Partner closely with product management to translate complex technical capabilities—across data analytics, attribution, and media measurement—into clear customer value propositions.
  • Lead go-to-market strategy for new feature launches, ensuring alignment across product, sales, growth, partnerships, and customer success teams.
  • Create and manage content frameworks, including product narratives, one-pagers, solution briefs, presentations, and thought leadership assets.
  • Work with growth and demand teams to develop campaigns that drive adoption, engagement, and pipeline growth.
  • Serve as the internal subject matter expert on martech, ad tech, media buying, and measurement—bringing insight into market trends, competitive positioning, and customer needs.
  • Define and track success metrics for all product marketing initiatives, using data to continually refine messaging, content strategy, and go-to-market motion.
  • Develop and execute ecosystem marketing strategies in collaboration with technology partners, agencies, and media platforms to amplify product adoption.
  • Enable and activate partners through co-marketing programs, joint go-to-market campaigns, partner training, and solution playbooks.
  • Build strong relationships with strategic partners to ensure alignment on positioning, pricing, and product integrations in market.

Requirements

  • 5+ years of product marketing experience in SaaS, preferably within marketing technology, ad tech, or analytics platforms.
  • Strong knowledge of marketing measurement methodologies (attribution, MMM, incrementality, unified measurement).
  • Proven experience crafting clear, compelling messaging for technical and business audiences.
  • Deep understanding of martech, ecosystem partnerships, media buying, and data privacy trends.
  • Demonstrated ability to collaborate cross-functionally and drive clarity in complex product environments.
  • Experience working with partner ecosystems and executing joint marketing or go-to-market programs.
  • Results-oriented mindset with the ability to set measurable goals and report on performance.
  • Exceptional written and verbal communication skills, with a strong storytelling ability.
Benefits
  • Bonus based on performance
  • Competitive salary
  • Dental insurance
  • Flexible schedule
  • Health insurance
  • Paid time off
  • Training & development
  • Vision insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingdata analyticsattributionmedia measurementmarketing measurement methodologiesincrementalityunified measurementcontent strategycampaign developmentSaaS
Soft skills
collaborationcommunicationstorytellingresults-oriented mindsetrelationship buildingcross-functional teamworkclarity in complex environmentsstrategic thinkingcreativityleadership