Growth Marketing

• Design, launch, and run rapid growth experiments across multiple channels (paid, content, email, product-led, partnerships).
• Identify new opportunities for revenue growth through market research, audience insights, and competitive analysis, in collaboration with our Product Marketing Manager.
• Use data and analytics to prioritize, test, and scale the most impactful experiments.
• Collaborate with Business Intelligence to develop dashboards and tracking mechanisms to measure experiment performance.
• Transform successful experiments into repeatable, scalable playbooks for growth.
• Continuously test, analyze, and optimize campaigns to maximize ROI.
• Build and own LearnWorlds’ ABM strategy for the B2B tribe, to target and engage high-value accounts.
• Partner closely with Sales to identify target accounts, define account strategies, and orchestrate personalized multi-channel campaigns.
• Align messaging and tactics across channels (email, ads, content, events, direct mail, etc.) to influence buying committees.
• Establish measurement frameworks to track ABM campaign performance and account progression through the funnel.
• Develop, execute, and refine integrated multi-channel marketing strategies that drive measurable growth.
• Execute campaigns end-to-end, including copywriting, content creation, and asset development.
• Leverage marketing automation tools to nurture and convert leads across the buyer journey.
• Act as the connective tissue between the business tribe, demand gen, and sales, ensuring initiatives are integrated and aligned.
• Collaborate with Content, Design, PMM, and potentially external vendors to craft compelling, on-brand campaign assets.
• Serve as a liaison for internal teams, ensuring campaigns support broader business initiatives.
• Build and optimize workflows and processes that enhance coordination across marketing and sales.
• Proactively solve problems and refine processes to support rapid scaling.
• Stay ahead of industry trends and identify innovative approaches that set LearnWorlds apart in the competitive landscape.

Senior Growth, ABM Marketing Manager

Growth Marketing Manager