Marketing

• Responsible for designing, planning and executing activities to strengthen relationships between the company and customers/employees via digital channels, print materials and sales campaigns for both B2B and B2C segments
• Plan and manage external and internal events, from liaising with sponsors and vendors through event completion
• Internal marketing and internal communications initiatives
• Lead and coordinate internal communication campaigns and processes
• Analyze and measure generated data to optimize campaigns
• Plan technical editorial calendars and content agendas
• Monitor and update social media channels
• Develop content for our target audiences
• Create ads using SEO techniques
• Social media – management of profiles and pages
• Create and monitor online and offline campaigns
• Conduct social media market research
• Perform competitive analysis
• Analyze performance of digital content
• Monitor competitors
• Develop loyalty program strategies
• Provide support to the field team
• Plan, organize, build and manage agricultural and forestry events and trade shows
• Produce promotional materials
• Manage budgets

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