Marketing

• Ensure consistent brand presence across all online channels by implementing the “Perfect Digital Shelf” (product presentation, content, ratings & reviews, conversion optimization)
• Plan and manage trade marketing initiatives and content optimization for Amazon, Q-commerce and coffee specialist channels in close coordination with E-Commerce and Digital Marketing
• Support digital campaigns, content uploads, performance analyses and reporting
• Participate in cross-functional projects with Digital Marketing, Customer Marketing and E-Commerce
• Operational management of media contacts (omnichannel, Q-commerce) to ensure optimized execution plans in alignment with Sales
• Use data & insights to optimize the customer journey based on relevant KPIs (conversion rate, CTR, share of search, Digital Shelf Score, customer ratings)

Digital Trade Marketing Manager – Germany, Austria

Werkstudent – Trade Marketing