Launch Potato

Paid Performance Manager

Launch Potato

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Drive the growth and profitability of FinanceBuzz’s paid media portfolio by owning the strategy, execution, and optimization of Google Ads campaigns within various financial services verticals.
  • Manage a large-scale budget ($20M+/year), leveraging data to maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types.
  • Own campaign performance end-to-end, taking full responsibility for pacing, reporting, and results across all assigned Google Ads campaigns.
  • Source and manage creative like a performance marketer by proactively writing ad copy, partnering on creative development, and maintaining an organized asset library that fuels rapid testing and iteration.
  • Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS.

Requirements

  • 4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI.
  • Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently.
  • Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs).
  • Ability to write compelling ad copy and collaborate effectively on creative asset development.
  • Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results.
Benefits
  • Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework.
  • Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Google AdsSearchDisplayDemand GenPerformance MaxYouTubead copy writingcampaign optimizationdata analysisbudget management
Soft skills
analytical skillscollaborationcommunicationinfluencingcreativity