• Manage workflow and daily priorities for a pod of 2–4 team members.
• Review campaign builds, optimizations, and reports for quality and alignment.
• Translate strategic direction into tactical execution plans.
• Drive testing strategy, ensuring continuous learning and improvement.
• Collaborate with Associate Directors on resource needs and role growth.
• Support internal adoption of tools, automation, and processes.

Requirements

5 years of professional experience as a Digital Marketer.
Understanding of Audience Targeting : Ability to target specific demographics, psychographics, and behaviors effectively.
Data-Driven Decision Making : Ability to analyze performance metrics and optimize campaigns based on data insights (e.g., CPC, CPM, CPA).
Analytics & Reporting : Experience using analytics tools like Google Analytics, Facebook Insights, or similar to track, report, and optimize campaigns.
Cross-Functional Collaboration : Experience working with creative, strategy, and analytics teams to develop and execute integrated campaigns.
Presentation & Communication Skills : Strong ability to present ideas, strategies, and performance results to clients in a clear and persuasive manner.
Brand Voice & Messaging : Experience working with clients to develop consistent messaging and tone that aligns with their brand identity.
Campaign Performance Analysis : Ability to evaluate media campaign performance using KPIs like ROI, reach, frequency, conversions, and engagement metrics.

🔍 ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.

Hard Skills

Digital Marketing
Audience Targeting
Data-Driven Decision Making
Analytics & Reporting
Campaign Performance Analysis

Soft Skills

Cross-Functional Collaboration
Presentation Skills
Communication Skills

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