Kraken Digital Asset Exchange

Senior Group Product Manager – Growth Platform

Kraken Digital Asset Exchange

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $146,000 - $234,000 per year

Job Level

Senior

About the role

  • Lead a team of Product Managers across Growth Platform (CommTech, MarTech, Content Platform, CMS, Affiliate/KOL) while acting as a high-impact IC on v0/v1 bets where needed.
  • Use AI to personalize content, send time, and upsell/cross-sell recommendations across channels.
  • Design and build a best-in-class communications and content platform (push, email, in-app orchestration).
  • Own and evolve the Affiliate/KOL platform, including accurate attribution and payouts.
  • Define the platform strategy that increases engagement and retention from day one.
  • Equip Marketing and Core Product Teams with best-in-class self-serve communications and content platforms.
  • Lead cross-functional collaboration with Lifecycle, Marketing, Core Product teams, Client Engagement, and Engineering.
  • Drive adoption and measurable impact: operational docs, onboarding, feedback loops.

Requirements

  • Minimum 7+ years of product management experience
  • Depth in CommTech/MarTech/CMS/experimentation (orchestration, segmentation, event schema, APIs, data modeling, deliverability).
  • Experience building affiliate/partner platforms (tracking, attribution, payouts, compliance).
  • Strong analytical chops; turn data into decisions and measurable outcomes.
  • Practical experience using AI/ML to personalize content, send time, and upsell/cross-sell, with at least one shipped use case.
  • Bias to action—comfortable running discovery, writing crisp PRDs, and launching quality v0/v1 in a fast growing, remote-first org.
Benefits
  • Offers Equity
  • Offers Bonus

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product managementCommTechMarTechCMSexperimentationAPIsdata modelingAIMLattribution
Soft skills
analytical skillscross-functional collaborationbias to actioncommunicationleadership