KPA

Director of Marketing

KPA

full-time

Posted on:

Location Type: Hybrid

Location: Westminster • 🇺🇸 United States

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Salary

💰 $150,000 - $170,000 per year

Job Level

Lead

About the role

  • Develop and execute a comprehensive marketing plan aligned with Auto Division goals for revenue growth, pipeline generation, and customer success.
  • Translate division strategy into actionable campaigns across digital, content, events, and partner marketing.
  • Establish and monitor performance KPIs, such as lead generation, campaign ROI, pipeline contribution, and brand awareness.
  • Manage marketing budgets to ensure efficient resource allocation and measurable outcomes.
  • Collaborate with Sales, Revenue Operations, Product, and Customer Success teams to drive cross-functional alignment and full-funnel growth.
  • Build scalable processes for planning, reporting, and optimizing marketing operations across channels.
  • Leverage artificial intelligence (AI) and automation to enhance campaign targeting, customer segmentation, predictive analytics, and performance optimization.
  • Design and execute demand generation campaigns focused on dealership and automotive market segments.
  • Manage SEO, website optimization, and paid media (Google Ads, LinkedIn, etc.) to increase qualified pipeline.
  • Oversee nurture and ABM programs that accelerate conversion and retention.
  • Leverage analytics to monitor performance and refine strategy for continuous improvement.
  • Incorporate AI-driven tools and machine learning models to personalize campaigns, forecast demand trends, and optimize media spend in real time.
  • Partner with Revenue Operations to optimize lead scoring, routing, and attribution processes.
  • Define and manage Auto Division brand identity, ensuring consistent messaging and creative execution.
  • Lead content strategy and production, including thought leadership, webinars, case studies, and customer spotlights.
  • Use generative AI tools to accelerate content creation, improve SEO performance, and test message variations for engagement optimization.
  • Oversee website content accuracy, SEO performance, and user experience.
  • Manage public relations and media efforts to build credibility in the automotive compliance space.
  • Build co-marketing programs with associations, dealerships, and channel partners to drive visibility and leads.
  • Plan and execute industry events, tradeshows, and webinars aligned to demand generation goals.
  • Measure ROI of field and event programs, integrating outcomes into broader campaign analytics.
  • Identify, evaluate, and implement emerging AI technologies to enhance marketing performance, customer insights, and campaign automation.
  • Stay current on AI trends, tools, and ethical considerations to ensure responsible and effective use of technology.
  • Collaborate with Product and Data teams to leverage AI for customer intelligence and retention initiatives.
  • Lead and mentor a cross-functional marketing team spanning campaign management, product marketing, partner marketing, and events. Foster a collaborative, results-driven culture built on creativity, accountability, and continuous learning.
  • Strengthen collaboration with corporate marketing to maintain consistency while advancing Auto-specific initiatives.
  • Identify opportunities to optimize structure, workflows, and systems to improve efficiency and impact.

Requirements

  • 8+ years of progressive B2B marketing experience, ideally within SaaS and technology organizations.
  • Automotive industry experience, deep familiarity with dealership operations, or insurance experience is a major plus.
  • 3+ years in a marketing leadership or player-coach role managing integrated campaigns and teams.
  • Proven track record of driving measurable growth through demand generation, SEO, and content marketing.
  • Expertise in HubSpot, Google Ads, LinkedIn Ads, SEO tools, and analytics platforms.
  • Strong analytical skills and data fluency; comfortable building dashboards and interpreting campaign metrics.
  • Excellent communication and storytelling abilities; skilled at making complex topics accessible and engaging.
  • Highly adaptable and entrepreneurial; thrives in a dynamic, fast-paced environment where strategy and execution intersect.
Benefits
  • Base salary range between $150-170k based on experience and other qualifications
  • Annual bonus potential of 20% of base salary

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
demand generationSEOcontent marketingcampaign managementperformance optimizationcustomer segmentationpredictive analyticslead scoringmarketing strategybudget management
Soft skills
communicationstorytellinganalytical skillsadaptabilityleadershipcollaborationcreativityaccountabilityresults-drivencontinuous learning