Performance Marketing
Kovo
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $200,000 per year
Job Level
Mid-LevelSenior
About the role
- Efficiently scale our customer acquisition
- Monitor and grow key performance indicators for user acquisition, customer activation, and customer lifetime value
- Generate, source, edit, optimize, experiment with, and deploy creative to scale acquisition
- Ship experiments and creative tests at a high velocity in collaboration with cross-functional partners to continuously improve performance
- Establish foundational marketing processes and practices for scaling acquisition across existing and new channels
Requirements
- 3-6 years in performance marketing or user acquisition at a consumer startup (preferably consumer fintech) establishing and scaling paid advertising channels
- Editing videos
- Sourcing creative
- Running ads across some or most of the following platforms, with a strong desire to learn how to operate with full proficiency across all of them. Channels: Social, Search, Display, CTV, Podcast, Direct Mail. Networks: Google, Apple, Meta, TikTok, DSP. Destinations: Web, App.
- Triangulating performance using multiple deterministic and probabilistic attribution methods coupled with incrementality tests
Benefits
- Offers benefits 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinguser acquisitionpaid advertisingvideo editingcreative sourcingad managementattribution methodsincrementality testsdata analysischannel optimization
Soft skills
collaborationcreativityproblem-solvingcommunicationadaptabilityanalytical thinkingtime managementstrategic thinkingattention to detailproject management