Marketing

• Develop campaign and webinar ideas that resonate with our buyers across CRM and iWave product segments (persona, pain‑point, and ‘jobs to be done’‑driven).
• Build campaign briefs and editorial calendars; validate topics with sales, customers, and market intel.
• Liaise with internal/external speakers and subject‑matter experts to execute on those topics (briefs, outlines, slide reviews, dry-runs).
• Produce and manage campaign assets: landing pages, emails (invite/confirm/reminders), social copy, paid ad copy, speaker decks, and post‑event resources (recordings, guides, recaps).
• Work with Corporate Marketing team to develop graphics as needed by the campaign.
• Own QA and brand compliance across all campaign touchpoints.
• Manage a top‑of‑funnel distribution engine with third‑party vendors/media partners, ensuring accurate placement and reporting.
• Manage promotion through owned channels (segmented email lists, social) and manage channel calendars.
• Help manage assets for digital advertising campaigns with our agency via platforms such as 6sense and paid social.
• Own operational logistics of webinars from end‑to‑end: platform setup, registration flows, dry runs, live moderation, polls, Q&A, recordings, and post‑event follow‑up.
• Ensure best-in-class attendee experience and on‑brand content delivery.
• Develop concise SDR messaging guides (talk tracks, objection handling, email/snippet packs) for campaign‑specific follow‑up.
• Liaise with SDRs, monitor and report on outcomes.
• Nurture contacts who are not yet ready through marketing automation (persona‑based tracks, behavioral triggers, timely content offers).
• Run persona‑targeted email nurtures designed to generate SQLs from our database.
• Manage database health and growth: increase total and marketable contacts month‑over‑month; maintain segmentation hygiene and deliverability.
• Enforce compliance (CASL/CAN‑SPAM/GDPR), permissions, and preference centers; oversee list imports/deduplication for external lists and events.
• Own campaign setup and attribution in HubSpot/Salesforce (UTM governance, Salesforce campaign management).
• Create Hubspot & Salesforce reports that report on campaign performance and identify areas for improvement and optimization.

Marketing Campaigns Manager

Partner Marketing Manager – Co-Marketing

Senior Strategist, Marketing, Advertising

Strategist – Marketing, Advertising

Field Marketing Manager

Marketing Manager