Senior Marketing Manager, CRM and Analytics
Kaplan Test Prep
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $64,000 - $100,000 per year
Job Level
Senior
Tech Stack
Cloud
About the role
- Own the campaign execution for email across Prelum (leads, in-funnel, Alumni and reactivation communication strategies as well as triggered and transactional campaigns) with a constant focus on optimization to achieve click-through rate, conversion, and other key engagement goals.
- Assume responsibility for the quality of analysis that will inform key marketing decisions in both email and other channels across all segments.
- Identify trends in the analytics data and participate in discussion related to possible decisions/outcomes based on understanding.
- Meet with key stakeholders to understand objectives and provide recommendations.
- Develop and oversee communication journeys that improve customer experience and engagement across all aspects of the student/customer lifecycle.
- Develop Marketing strategies, including personalization and dynamic content to maximize KPI and financial goals.
- Manage email marketing communications deployments (single sends and journeys) through Braze email platform to ensure deliverability and deliver on program goals.
- Oversee list segmentation and ensure data extracts for email deployments are accurate.
- Ensure Test and QA processes for all email deployments are completed regularly and accurately.
- Recommend and oversee testing and optimization plans including subject line testing and other qualitative driven testing methods.
- Recommend and oversee the segmentation strategy, cadence, sequencing, and dynamic content rule/logic for all email.
- Uncover performance insights and best practices through data analysis and reporting.
Requirements
- Bachelor's Degree with a focus in Marketing, Communications or Technology
- 7+ years of experience managing personalized, dynamic email campaigns
- CRM/Lifecycle marketing experience, including email using Braze or similar enterprise email tool
- Strong Email and SMS marketing strategy experience with major brands.
- HTML knowledge to segment data and personalize campaigns.
- Experience with marketing automation platforms (Braze; may include experience with Salesforce Marketing Cloud, Hubspot, etc.).
- Strong analytical and quantitative skills, with results-orientation and ability to make data-driven decisions.
- Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.
- Fanatical when it comes to detail.
- Ability to thrive in a fast-paced, high growth organization and will be able to effectively prioritize the most impactful and important work on your plate and deliver on time.
- Self-starter who takes initiative, with the ability to juggle multiple priorities, continuously learn new concepts and innovate.
Benefits
- Remote work provides a flexible work/life balance
- Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
- Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
- Comprehensive health benefits new hire eligibility starts on day 1 of employment
- Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingdynamic contentHTMLdata analysissegmentation strategyA/B testingKPI optimizationCRM marketingmarketing automationpersonalization
Soft skills
analytical skillsresults-orienteddetail-orientedproject managementinitiativetime managementcommunicationcollaborationadaptabilityproblem-solving
Certifications
Bachelor's Degree in MarketingBachelor's Degree in CommunicationsBachelor's Degree in Technology