Joy 101

Social Media Manager

• Drive strategy and performance across Facebook, Facebook Group, Instagram, TikTok, Pinterest, and YouTube
• Grow engaged, loyal communities that reflect Joy 101's values and resonate with women aged 25-65
• Identify platform-specific opportunities and adapt quickly to algorithm changes and cultural moments
• Own the social content calendar end-to-end: ideation, planning, creation, scheduling, and publishing across all platforms
• Create platform-native content optimized for each channel
• Write on-brand copy that feels warm, human, and unmistakably Joy 101 across captions, Stories, and video scripts
• Produce quick-turn video content using mobile editing tools (CapCut, Instagram native editing, etc.)
• Design simple social assets using Canva or similar tools when needed
• Craft and refine Joy 101's brand voice across all social touchpoints
• Build authentic connections with our audience through thoughtful responses and community management
• Foster conversations that deepen loyalty and create emotional resonance
• Monitor sentiment and surface insights that inform content strategy
• Produce weekly and monthly performance reports with actionable insights
• Identify trends, test new formats, and use data to inform smarter content decisions
• Run weekly performance check-ins and pivot quickly based on what's working
• Partner with the paid media team on boosted content and creative recommendations
• Work with practitioners, talent, and internal teams to develop content that showcases expertise
• Coordinate event coverage, including occasional out-of-hours posting for launches, retreats, and brand moments
• As the function grows, own influencer strategy, relationship building, and campaign execution.

Senior Social Media Manager