JayWay Travel

Brand Strategy Lead

JayWay Travel

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇨🇿 Czech

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Job Level

Senior

Tech Stack

Spark

About the role

  • Elevate Brand Identity – Strengthen JayWay’s presence in the US and global markets, ensuring brand messaging reflects our uniqueness and high-touch personalization.
  • Lead Strategy & Execution – Guide campaigns, content, and partnerships that spark inspiration and drive qualified leads, bookings, and long-term loyalty.
  • Inspire Audiences – Create storytelling and brand activations that turn followers into advocates and customers into repeat travelers.
  • Deliver Measurable Impact – Translate brand visibility into real business outcomes, ensuring marketing efforts consistently support sales and operations.
  • Align the Team – Unite, guide, and manage the marketing team toward clear goals and a shared direction.

Requirements

  • Proven senior-level experience (5+ years) in brand management, preferably in travel, luxury, hospitality, or lifestyle.
  • Expertise in brand strategy, storytelling, and market positioning in high-touch B2C industries.
  • Strong understanding of US consumer behavior and ability to craft campaigns that resonate with American audiences.
  • Demonstrated success in large-scale campaign execution and leadership of cross-functional teams.
  • Confident public speaker and brand ambassador , capable of representing JayWay on global stages.
  • Strategic knowledge of SEO, PPC, and digital performance without needing to manage the tactical execution.
  • Experience leveraging AI tools in marketing for creative and performance gains.
  • Skilled in team management, project oversight, and content editorial direction.
  • Excellent communication, decision-making, and problem-solving skills.
Benefits
  • Competitive pay & performance bonuses that recognize your impact.
  • Remote-first flexibility , with the opportunity to collaborate across 20+ countries.
  • Annual all-company gatherings in breathtaking European locations.
  • Full support with work-from-home setup and equipment .
  • Wellness programs and travel insurance .
  • Covered travel expenses for business-related trips.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand managementbrand strategystorytellingmarket positioningSEOPPCdigital performancecampaign executionteam managementcontent editorial direction
Soft skills
leadershippublic speakingcommunicationdecision-makingproblem-solvingteam alignmentinspirationguidancecreativitycollaboration