Growth Marketing

• Own the full growth P&L—driving CAC efficiency, LTV expansion, contribution margin, and net new customer acquisition.
• Set the strategic direction for growth and operate with autonomy and accountability.
• Architect and lead acquisition across Meta, Google, TikTok, influencer, TV, and emerging channels.
• Ensure integrated planning, testing, and performance alignment across teams and platforms.
• Oversee all retention functions including email, SMS, and subscription performance.
• Collaborate closely with our lifecycle and tech leads to improve cohort metrics, reduce churn, and expand LTV through targeted, data-driven campaigns.
• Lead strategy and build the systems that connect media buyers, creative, influencer, and UGC teams—ensuring a high-velocity feedback loop between performance data and new asset production.
• Collaborate across teams to oversee continuous testing across pricing, landing pages, bundles, and funnels.
• Optimize for AOV, CVR, and full-funnel efficiency with structured hypotheses and clear measurement.
• Build and maintain reporting frameworks using tools like Northbeam, Amplitude, GA4, and Shopify.
• Turn insights into action and ensure teams operate from clean, trusted data.
• Manage and mentor a high-performing team across paid media, creative, influencer, retention, and data.
• Foster clarity, accountability, and a high-output culture focused on speed, ownership, and results.
• Recruit A-players, level up internal talent, and hold the team to ambitious KPIs.

Head of Growth

Director, D2C Growth & Innovation

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

VP of Growth