Performance Marketing

• Analyze and optimize search engine marketing channels (e.g., Google Ads, Microsoft Bing) to achieve maximum ROI using a data-informed analysis.
• Hands-on design, execution, and optimization of SEM campaigns, including trafficking, quality control, brand safety, launching, reporting, and performance analysis.
• Create and refine landing pages using tools like Unbounce to improve conversion rates.
• Provide actionable insights and data-backed recommendations to leadership, ensuring alignment with growth objectives.
• Provide data-informed recommendations for bidding, creative, targeting, landing pages, modeling, LTV, lead scoring, and budget optimization to drive top performance.
• Work closely with our in-house design and content writers to create new creatives, landing pages and messaging.
• Collaborate with our campaigns marketing team to provide strategic input, data-informed recommendations and support the execution of integrated marketing campaigns.
• Stay updated on digital marketing and search trends, algorithm changes, and industry best practices to maintain competitive campaign performance

Performance Marketing Manager

Paid Social Specialist

Marketing Campaign Manager

Paid Search Programmatic Specialist

Performance Marketing Specialist