Product Marketing

• Own the product marketing roadmap: positioning, messaging, launches, enablement
• Define and scale launch processes—from internal alignment to external activation
• Partner with Product, Sales, and Customer Success to ensure launch readiness and post-launch momentum
• Lead internal education across commercial teams on product capabilities and differentiation
• Define and evolve our product positioning, competitive differentiation, and category narrative
• Conduct customer and competitor research to inform roadmap, vertical messaging, and GTM strategy
• Translate complex technical features into clear, compelling stories tied to client outcomes
• Lead voice-of-customer efforts, buyer persona development, and market segmentation
• Lead the development of high-value, product/vertical-driven content that educates, builds trust, and drives engagement across clients, prospects, and industry influencers
• Build collateral that supports the full funnel—from product one-pagers and vertical landing pages to pitch decks
• Scale the PMM function as JamLoop grows—recruit, coach, and lead future team members

Director of Product Marketing

Product Marketing Manager

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing