Marketing Analyst

• Provide actionable market and player insights to address key strategic & tactical questions
• Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports
• Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools
• Analyses A/B and multi-variate tests, communicate results and provide recommendations.
• Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources.
• Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis
• Present analysis conclusions to business stakeholders in a clear and practical way.
• Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables
• Conduct effective analysis while adhering version control, documentation, and reproduction

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