Marketing

• Define and execute the marketing strategy, planning, and measurement framework for Sports & Gaming clients, aligning with each organization’s growth priorities.
• Serve as the senior voice for marketing transformation, connecting fan, digital media, and commerce data into cohesive engagement strategies.
• Partner with client CMOs, CTOs, and data leaders to design integrated roadmaps that combine analytics, automation, and creative orchestration for acquisition and retention.
• Lead MarTech architecture and enablement, integrating data, identity, activation, and analytics across platforms such as Adobe, Salesforce, Braze, Iterable, Attentive, and Tealium.
• Collaborate with engineering and analytics teams to build scalable, real-time systems that power personalization, decisioning, and performance measurement.
• Oversee end-to-end campaign operations and signal-based dynamic journey design across outbound and paid channels (email, push, SMS, in-app, web, and media) tailored to segments, behavioral data, and product interactions - delivering contextual, personalized, and localized experiences at scale ensuring quality, compliance, and operational excellence at the same time.
• Drive efficiency and innovation through automation, reusable assets, and test-and-learn programs in collaboration with creative and data science teams.
• Establish personalization and measurement frameworks, including segmentation, A/B testing, MTA, incrementality, and ROI analysis.
• Champion the adoption of generative AI, real-time decisioning, and automation tools to deliver individualized multi-channel customer experiences.
• Lead and mentor a cross-functional team of strategists, analysts, and campaign specialists while ensuring delivery excellence and profitability.
• Support business growth and industry leadership through RFPs, client presentations, and partnerships with MarTech vendors and alliances.

AVP, Consulting – Sports & Gaming

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