Product Marketing

• Coordinate the market launch of new and updated software products
• Promote products through marketing activities and campaigns
• Work with sales and marketing teams to evangelize utility products internally and externally
• Create external marketing collateral Presentations, product collateral, product videos, value proposition content, case studies, blogs, product and industry whitepapers, competitive analysis, webinars, podcasts, campaigns etc.
• Measure and optimize the buyer journey as it relates to product feature adoption and usage
• Conduct market research and competitive analysis
• Understand and position how products are being used in specific markets
• Create prospect personas and associated operational use cases
• Gather competitive information and track market trends
• Communicate product positioning internally to colleagues

Product Marketing Manager – Utilities

Product Marketing Manager

Senior Product Marketing Manager

MES Recipe Author

Fractional Product Marketing Manager

Senior Director, Product Marketing