Data Analyst

• Lead the end-to-end implementation of Google Analytics (GA4) in the mobile app, from tracking architecture to defining events, parameters and required integrations — building the solution from scratch.
• Design and implement the measurement plan for the Personal Loan journey, ensuring end-to-end traceability and a clear view of friction points and conversion levers.
• Map and instrument critical events (screens, micro-interactions, CTAs, abandonments, errors, behaviors) aligned with the needs of product, risk, CRM and growth teams.
• Act as a technical and strategic reference, advising squads on measurement best practices, data governance and efficient use of the tool.
• Build dashboards, reports and exploratory analyses, transforming user behavior data into actionable insights that support product and credit decisions.
• Partner with Product, Engineering, Data and Marketing teams to ensure instrumentation is implemented correctly and to maintain continuous monitoring rituals.
• Perform advanced journey analyses to identify bottlenecks, behavioral patterns, improvement opportunities and impacts on approval rates, conversions and the loan funnel.
• Implement and evolve governance for tags, events and parameters, maintaining consistency, scalability and quality of the analytics structure.
• Test, validate and monitor data integrity, ensuring accuracy, stability and adherence to privacy and compliance standards.
• Propose experiments and A/B tests based on data, in partnership with Product and Growth teams, accelerating improvements in conversion and user experience.

Senior Data Analyst

Data Analyst

Mid-level Data Analyst – Business Intelligence (BI)

Senior Data Analyst

Data Analyst – Mid-level