Account Manager

• Develop and execute integrated social commerce strategies combining livestreams, short video content, and affiliate programs to maximize traffic, engagement, and GMV.
• Partner with brand clients to define sales and marketing objectives, ensuring alignment with platform algorithms and audience behavior.
• Manage end-to-end campaign execution — from ideation, scheduling, host coordination, and production to post-campaign performance analysis.
• Lead the planning and optimization of livestream and video content calendars to capitalize on key events such as Double Digit Days, Payday Sales, and platform mega campaigns.
• Strengthen creator and affiliate programs through data-backed recruitment, activation, and performance optimization of KOLs/KOCs.
• Collaborate cross-functionally with Creative, Performance Marketing, and Operations teams to ensure cohesive storytelling, product readiness, and real-time fulfillment.
• Monitor campaign analytics (e.g., CTR, Enter Room Rate, GMV, conversion) and provide actionable insights to enhance future campaign outcomes.
• Maintain strong relationships with platform partners (TikTok, Shopee, Lazada) to stay ahead of new tools, features, and best practices.
• Track and evaluate performance across all social commerce pillars using dashboards and structured reporting.
• Create detailed performance reports and insights for internal stakeholders and clients, highlighting successes and opportunities.
• Identify trends, competitive benchmarks, and growth opportunities to refine Intrepid’s social commerce approach.
• Lead and empower the Social Commerce Account Management Team to deliver excellence across all formats.
• Define a clear vision and performance framework that aligns commercial goals, creative execution, and client satisfaction.
• Set measurable KPIs covering GMV, traffic, engagement, creator performance, and client retention; track results and drive continuous improvement.
• Drive performance reviews, goal setting, and professional growth plans aligned with Intrepid’s leadership framework.
• Encourage proactive ownership and entrepreneurial mindset among the team to scale new social commerce initiatives.
• Foster a culture of collaboration, agility, and high performance aligned with Intrepid’s regional goals.
• Work closely with the Performance Marketing, Content, and Operations teams to integrate livestream campaigns with broader eCommerce strategies.
• Coordinate with the operations team to ensure real-time updates on inventory and fulfillment during livestreams.
• Liaise with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and guidelines.

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