Account Manager

• Develop and execute livestream strategies to maximize audience engagement and sales conversion.
• Collaborate with Key Account Managers and clients to align livestream objectives with brand goals.
• Identify target audiences and craft content strategies tailored to client products and campaigns.
• Plan and manage livestream schedules, ensuring alignment with peak shopping events (e.g., Double Digit Days, Payday Sales).
• Supervise livestream sessions, providing real-time troubleshooting and ensuring high-quality execution.
• Coordinate with livestream leads to manage hosts, moderators, and production teams to ensure seamless operations.
• Supervise social key account management team to manage and train a team of hosts, moderators, and support staff to deliver exceptional live commerce experiences.
• Set performance KPIs for the team, monitor progress, and provide constructive feedback.
• Track livestream performance metrics (e.g., Enter Room Rate, engagement rate, GMV) and provide actionable insights for improvement.
• Create detailed performance reports for internal stakeholders and clients, highlighting successes and opportunities.
• Analyze competitor strategies and industry trends to refine and enhance live commerce tactics.
• Work closely with the Performance Marketing, Content, and Operations teams to integrate livestream campaigns with broader eCommerce strategies.
• Coordinate with the operations team to ensure real-time updates on inventory and fulfillment during livestreams.
• Liaise with platform representatives (e.g., TikTok, Shopee, Lazada) to stay updated on new features and guidelines.

Social Commerce Key Account Management Team Lead

Senior Key Account Manager

Key Account Manager