Digital Marketing

• Serve as the day-to-day lead for assigned client accounts, ensuring strong relationships and proactive communication.
• Develop integrated digital strategies across email, paid media, content, and other digital channels.
• Lead client conversations, present recommendations, and translate goals into actionable plans for internal teams.
• Plan and execute creative, conversion-focused campaigns across channels.
• Collaborate with design, content, development, and advertising teams to deliver cohesive, high-quality work.
• Support email production, including planning, drafting, segmentation, testing, and performance optimization.
• Work with the advertising team to plan and optimize campaigns across paid social, search, programmatic, and connected TV.
• Conduct audits of clients’ digital programs to assess performance and identify opportunities for growth.
• Track and analyze performance across channels, providing clear insights and recommendations to improve ROI.
• Prepare client-ready reporting and performance summaries.
• Stay current on digital marketing trends, platforms, and testing opportunities.
• Contribute to internal process improvements, documentation, and marketing team standards.

Digital Marketing Manager

Director, HCP TUKYSA Digital Marketing

Digital Marketing Analyst, Paid Search

Digital Marketing Manager

Director, Technical Program Management – Website Experience, Digital Marketing Technology