Instructure

Senior Account Executive, K12

Instructure

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Salary

💰 $100,000 per year

Job Level

Senior

About the role

  • Develop and execute strategic sales plans to identify, engage, and close new business opportunities with K-12
  • Manage the entire sales cycle from prospecting and lead qualification to proposal development, negotiation, and contract closure.
  • Build and maintain strong, long-lasting customer relationships, understanding their evolving needs and positioning Instructure solutions to meet those needs.
  • Conduct compelling product demonstrations and presentations to diverse audiences, including senior leadership, educators, and IT professionals.
  • Collaborate effectively with internal teams, including sales engineering, customer success, and product development, to ensure seamless customer experiences.
  • Maintain accurate and up-to-date sales forecasts and activity in the CRM system (e.g., Salesforce)
  • Stay informed about industry trends, competitive landscape, and Instructure's product roadmap to effectively articulate our value proposition.
  • Attend industry conferences, trade shows, and other events as required to represent Instructure and generate new leads.

Requirements

  • 5+ years of successful quota-carrying sales experience in B2B SaaS, preferably within the EdTech sector.
  • Proven track record of consistently exceeding sales targets and closing complex deals.
  • Exceptional communication, presentation, and negotiation skills.
  • Ability to build rapport quickly and establish trust with key decision-makers.
  • Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced environment.
  • Proficiency with CRM software (e.g., Salesforce) and Google Workspace or Microsoft Office Suite.
  • Willingness to travel up to 15% for client meetings and industry events.
Benefits
  • Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
  • Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
  • Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
  • Comprehensive wellness programs and mental health support
  • Annual learning and development stipends to support your growth
  • The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
  • Motivosity employee recognition program
  • A culture rooted in inclusivity, support, and meaningful connection

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales planninglead qualificationproposal developmentnegotiationcontract closuresales forecastingquota-carrying salesB2B salesclosing complex dealscustomer relationship management
Soft skills
communicationpresentationnegotiationrapport buildingtrust establishmentorganizational skillsself-motivationmulti-priority management