Social Media Manager

• Create, edit, and publish daily social content (posts, Reels, Stories, videos, graphics)
• Maintain the social media content calendar and ensure alignment with brand messaging and campaigns
• Write clear, engaging captions tailored to each platform
• Collaborate with Creative or external resources to produce assets when needed
• Monitor comments, messages, and community conversations across all channels
• Respond to questions, escalate issues appropriately, and maintain a strong brand voice
• Identify opportunities to engage with customers, creators, partners, and relevant conversations
• Schedule and publish content across platforms using scheduling tools (HubSpot)
• Stay on top of platform updates, best practices, and emerging trends
• Support influencer collaborations, partnerships, and user-generated content (UGC) sourcing
• Track and analyze performance data across posts, campaigns, and platforms
• Prepare weekly and monthly performance reports with insights and recommendations
• Test new content formats, posting times, and creative approaches to improve reach and engagement
• Monitor competitive activity and surface new ideas that keep the brand relevant

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