Marketing

• Shape Global Strategy: Represent your region in a cross-functional team to develop and execute a forward-looking global category strategy, leveraging local market insights and trends.
• Drive Regional Roadmaps: Contribute to the creation of technical roadmaps tailored to your category and region.
• Ensure consistent category reporting, guide budget and strategic planning, and analyze profitability to identify growth opportunities.
• Build market knowledge through direct customer interactions, inform solution development, and help convert high-value sales opportunities.
• Gather and apply market and competitor insights to identify growth potential and inform strategic decisions.
• Regularly assess sub-category and brand performance, identifying opportunities to enhance consumer appeal and drive category growth.
• Initiate and guide cross-functional teams to implement annual growth plans and innovation projects.
• Partner with Sales to expand the opportunity pipeline and support targeted prospecting for “must win” customers.
• Collaborate with digital and go-to-market teams to develop impactful campaigns and sales tools, and train teams on category trends.
• Consolidate regional customer insights to prioritize innovation opportunities, develop business cases, and drive strategic change.
• Coordinate new product launches with global teams, ensuring strong value propositions backed by consumer insights and competitive analysis.

Senior Manager, Dairy & Beverage Category Marketing

Senior Manager, Marketing, Savory & B&B