Marketing

• Responsible for executing marketing planning together with internal leaders and franchisees, monitoring results and proposing adjustments when necessary.
• Develops strategies and content for email marketing and marketing automation, focusing on audience needs and the stages of the conversion funnel.
• Monitors performance metrics, prepares reports and suggests data-driven improvements.
• Works on the creation and/or supervision of digital ads (Facebook Ads/Meta, Google Ads, LinkedIn and YouTube), including the use of relationship nurture sequences (drip campaigns).
• Supports the development of campaigns, organizes requests, produces blog content and liaises with vendors.
• Experienced in data analysis using Google Analytics, with a focus on content optimization.
• Also responsible for contacting vendors to negotiate advertising terms and for organizing the company's participation in institutional events and trade shows.

Marketing Analyst

Senior Marketing Analyst – Business Marketing

Junior Digital Marketing Analyst

Corporate Marketing Supervisor

Marketing Assistant