Product Marketing

• Shape the overall story for Ideals across VDR, Board, and Vault - how they work together to help customers run high-stakes processes with more control and less stress
• For each product, define clear positioning and messaging: who it’s for, which workflows it solves, why it’s better than alternatives, and what proof we have
• Keep these narratives current as markets, regulations, and competitors change, and as we add new use cases and products to the portfolio
• Design and run a simple, tiered launch framework (from small enhancements to major releases)
• Set clear checklists and timelines so Product, Marketing, Sales, and CS know who does what and when
• Ensure every launch has the basics covered: internal brief, external messaging, pricing/packaging impact, campaign plan, and enablement
• Manage two product marketers; set goals, priorities, and ways of working
• Coach the team on research, positioning, writing, and stakeholder management
• Build a culture of clear thinking, simple language, and bias to action
• Run regular customer and prospect interviews together with Product, Sales, and CS
• Own competitive and market intelligence for your portfolio and share concise, practical insight back to teams
• Feed structured input into product strategy, pricing and packaging, and roadmap decisions
• Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling
• Make sure enablement is easy to find, up to date, and actually used
• Partner with Sales leadership on training sessions for new offerings, verticals, and plays
• Provide sharp product narratives and briefs for campaigns, content, and website updates
• Validate that campaigns accurately reflect product reality and customer value
• Measure impact of launches and key campaigns together with Demand Gen and RevOps

Director of Product Marketing

Product Marketing Manager

GTM & Sales Manager – AI SaaS Products, PMM, AE Hybrid

Product Marketing Lead

Director, Technical Product Marketing