HYCU, Inc.

Marketing Programs Manager

HYCU, Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Boston • Massachusetts • United States

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Salary

💰 $75,000 - $98,000 per year

About the role

  • Plan, execute, and measure integrated marketing programs for both new business and customer expansion initiatives
  • Collaborate with sales, product, and customer success teams to shape messaging for prospects, customers, and resellers
  • Use audience insights and market trends to create campaigns that connect with target segments, improve fan/customer experience, and increase brand loyalty
  • Track, analyze, and report on campaign performance metrics; use data to refine strategies, optimize conversion rates, and maximize ROI
  • Develop engaging content and digital assets for email, web, advertising, webinars, and social platforms
  • Ensure consistent user journeys and experiences from initial prospect engagement to ongoing customer nurture
  • Oversee campaign budgets, timelines, and resources for efficient execution
  • Support channel/reseller marketing and partner initiatives as needed

Requirements

  • 2-5 years in B2B SaaS or technology marketing, with hands-on experience managing multi-channel campaigns globally
  • Proven success driving both new business and customer expansion/up-sell programs
  • Strong understanding of customer journey, segmentation, and fan/community engagement best practices
  • Data-driven approach to campaign analysis and optimization
  • Exceptional cross-functional teamwork and project management skills
  • Proficiency in marketing automation platforms, CRM (Salesforce, Marketo, etc.), and analytics tools
  • Experience coordinating global marketing activities and working with distributed/multicultural teams
Benefits
  • Medical
  • Dental
  • Vision
  • Life Insurance
  • 401K match
  • generous time off
  • career development programs
  • equity program

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
campaign performance metricsdata analysiscontent developmentdigital asset creationmulti-channel campaignscustomer journeysegmentationconversion rate optimizationROI maximizationB2B SaaS marketing
Soft skills
cross-functional teamworkproject managementcollaborationcommunicationcustomer engagementstrategic thinkingproblem-solvingcreativityadaptabilityleadership