Marketing

• Identify, build, then translate the value of full-funnel performance marketing strategies designed to deliver profitable growth
• Manage the production and financial forecasting of all actions to target goals
• Establish a framework for growth with the intent to persuade, educate, and enhance understanding across all levels of the organization
• Act as a thought leader across various cross-functional departments with the intent to influence, gain alignment, execute, estimate the long-term impact, then refine and expand
• Partner with internal data & analytics team members to lead the reporting of campaign performance, financial profitability, and test results
• Condense complex analytical findings into effective stories outlining business impact for executive leadership
• Remain current with industry trends, leveraging new technologies and strategies to improve performance
• Research and monitor competitor activity
• Construct and manage a robust test and learn agenda to maximize production while driving efficiency and profitability
• Collaborate with product, digital, and UX teams to create impactful user journeys

Senior Marketing Manager – Deposits

Acquisition, ECM Marketing Manager

Senior Associate, Child Welfare