Growth Marketing

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention.
• Own the ultimate accountability for optimizing the efficiency of the marketing investment.
• Lead, mentor, and align direct reports to create and execute strategy within their respective domains.
• Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives.
• Partner closely with Business Analytics to ensure robust attribution and reporting.
• Champion a culture of rapid A/B testing across marketing channels.
• Provide strategic guidance to the teams responsible for driving direct growth marketing.
• Oversee the strategy and budget optimization for all paid channels.
• Directly take accountability for App Store Optimization (ASO).
• Direct the Content strategy to maximize Organic Growth (SEO).
• Oversee the strategy for CRM channels (Email, Push, In-App).

Senior Director of Growth Marketing

Growth Marketing Manager

Director, D2C Growth & Innovation

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer