HP France

Senior Marketing Planning Strategist

HP France

full-time

Posted on:

Location Type: Office

Location: Vancouver • Texas, Washington • 🇺🇸 United States

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Salary

💰 $130,350 - $200,750 per year

Job Level

Senior

Tech Stack

Go

About the role

  • Serve as primary Marketing counterpart to the North American Category teams to develop 4P plans that showcase how Promotional efforts can drive business results.
  • Partner with Worldwide Marketing to incorporate input into Market-level plans, and/or drive perspective on how those plans could better reflect Market priorities.
  • Work with Global Go-To-Market teams and Marketing Operations teams to allocate budgets based on aligned priorities.
  • Develop in-market strategies that set meaningful and impactful business targets for Marketing and then ensure we have the proper instrumentation to track performance.
  • Lead the extended Promotional team, e.g., Communications and OMNI, to develop holistic “One Plans,” reflecting how all strategies are coordinated to enable executional excellence.
  • Collaborate with the Activation teams to provide in-flight performance insights, adapt strategies as necessary, and deliver post-campaign summaries.
  • Show ingenuity in how we use Alliance funds to drive joint business outcomes.

Requirements

  • A four-year or graduate degree in Marketing, Business Administration, or a related discipline, or equivalent work experience.
  • Typically, 7-10 years of job-related experience, with a preference for candidates with people management experience.
  • Strong analytical skills, allowing you to dive deeply into topics like market size/share, audience segmentation, and marketing attribution.
  • An ability to elevate the discussion, focusing on programs that will drive growth, while developing the narratives that advocate for the role of Marketing.
  • The ability to navigate ambiguity, solve complex problems, and lead change.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategybudget allocationperformance trackingaudience segmentationmarketing attributiondata analysisbusiness target settingpromotional planningcampaign performance insightsproblem solving
Soft skills
leadershipcollaborationanalytical thinkingcommunicationadaptabilitystrategic thinkingnarrative developmentchange managementingenuitydecision making
Certifications
Bachelor's degree in MarketingBachelor's degree in Business AdministrationGraduate degree in MarketingGraduate degree in Business Administration