Marketing

• Execute global and regional channel marketing programs that align to HP’s strategic priorities and category goals.
• Support the development of co-branded campaigns with key alliance and channel partners to drive awareness, preference, and sales.
• Coordinate campaign enablement materials, content, and digital assets to ensure partners can activate seamlessly across platforms.
• Deliver partner enablement toolkits and sales-ready content that reinforce HP’s ecosystem messaging across PCs, services, and collaboration solutions.
• Collaborate with regional teams to ensure consistent activation of global toolkits through local partner networks and distributors.
• Support partner communications, newsletters, and community programs that increase participation and loyalty.
• Collaborate with regional teams to optimize MDF and alliance funding, ensuring investments align to ROI goals and business outcomes.
• Track program performance, pipeline contribution, and partner participation to evaluate impact and guide future funding decisions.
• Provide quarterly reporting on campaign and MDF utilization metrics.
• Partner closely with Category, Alliances, and Sales Enablement teams to integrate AI PC and ISV messaging across the channel ecosystem.
• Work with digital, events, and analytics teams to ensure consistent partner experiences and performance tracking.
• Contribute to best-practice sharing and innovation within the Worldwide Channel Marketing community.

Channel Marketing Manager

Senior Manager – Retail Marketing