Senior LifeCycle Marketing Manager
Honeycomb.io
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $15,000 - $180,000 per year
Job Level
Senior
About the role
- Build and optimize lifecycle programs across onboarding, activation, expansion, and retention.
- Own the email channel roadmap and continually identify opportunities to improve engagement and conversion across key funnel stages.
- Translate audience insights, product behaviors, and lifecycle signals into targeted messaging and personalized journeys.
- Own end-to-end email execution in HubSpot, including segmentation, workflow automation, deliverability, QA, and scheduling.
- Develop, test, and optimize email templates, subject lines, content blocks, and CTAs.
- Lead A/B testing plans across copy, design, segmentation, and send logic.
- Implement data-driven improvements that drive measurable lifts in engagement, conversion, and retention.
- Maintain strong deliverability and channel health, including list management and compliance with email best practices.
- Build dashboards and reports to track performance
- Work closely with marketing ops and analytics to ensure data accuracy and behavioral triggers are reliable.
Requirements
- 5+ years of experience in lifecycle or CRM marketing, with a strong emphasis on email strategy, automation, and performance optimization.
- Proven experience managing email programs across the customer lifecycle (onboarding, engagement, retention, upsell, and winback).
- Hands-on experience in HubSpot, or similar ESP/CRM platforms — including building workflows, segmentation, and testing.
- Strong understanding of email deliverability, list hygiene, preference management, and compliance (CAN-SPAM, GDPR, CASL).
Benefits
- A stake in our success - generous equity with employee-friendly stock program
- It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
- Time to recharge - Unlimited PTO and paid sabbatical
- A remote-first mindset and culture (really!)
- Home office, co-working, and internet stipend
- Full benefits coverage for employees, with additional coverage available for dependents
- Up to 16 weeks of paid parental leave, regardless of path to parenthood
- Annual development allowance
- And much more...
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email strategyautomationperformance optimizationA/B testingsegmentationworkflow automationemail template developmentdata-driven improvementslist managementcompliance
Soft skills
communicationcollaborationanalytical thinkingproblem-solvingattention to detail