Growth Marketing

• Grow qualified traffic and leads from organic search channels
• Audit and optimize site architecture, metadata, and internal linking in partnership with the Sr. Content Manager—balancing keyword strategy with strong brand storytelling
• Collaborate with the Brand Marketing team to shape keyword and content strategy
• Launch SEO-driven content experiments (pillar pages, long-tail topics, topic clusters)
• Analyze and strengthen organic conversion paths across the funnel
• Increase Hometap’s visibility and credibility within answers generated by leading AI models
• Identify high-value prompts, topics, and question categories where Hometap should appear
• Optimize content structure for large language model ingestion (entities, citations, clarity, factual framing)
• Publish authoritative, well-structured content that models can easily interpret and reference
• Build a monitoring framework to track when and where Hometap is surfaced in generative outputs
• Improve site performance and conversion throughout the funnel
• Partner with the Growth Product Manager to develop and manage a structured experimentation roadmap with clear hypotheses and success metrics
• Run A/B and multivariate tests on headlines, messaging, layouts, CTAs and form flows
• Launch and optimize interactive tools such as calculators, quizzes, and widgets to drive engagement and lead quality
• Collaborate with Lifecycle Marketing to strengthen post-conversion flows and onboarding journeys

Manager, Organic Growth

Freelance Platform Growth Partner

Enterprise Growth Director

Growth Marketer

VP of Growth

Marketing Specialist – YouTube Growth Marketer