Hiiya

VP of Sales – EMEA

Hiiya

full-time

Posted on:

Location Type: Hybrid

Location: London • 🇬🇧 United Kingdom

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Job Level

Lead

About the role

  • Lead and manage a Mid-Market Sales Manager based in London, with a current team of 6 sales representatives that is expanding.
  • Directly manage a sales leader with a team of 4 Strategic Enterprise sales representatives and leaders located across the UK, France, Germany, and Spain.
  • Drive collaboration, performance management, and career development across a distributed team.
  • Support organizational planning and hiring to expand mid-market teams into new EMEA markets over the next 12 months.
  • Guide the sales team in deploying a consultative, ROI-driven sales approach tailored to senior decision-makers and procurement teams.
  • Own regional sales forecasting, planning, and execution across EMEA.
  • Design and implement scalable sales processes, performance metrics, and operational frameworks.
  • Identify and implement training programs to ensure team effectiveness, product knowledge, and selling skills.
  • Align sales strategy with broader company goals, supporting pipeline growth and customer expansion.
  • Serve as the executive sponsor for key enterprise and mobile carrier client relationships across Europe.
  • Partner closely with customer success and account management teams to ensure long-term client satisfaction and retention.
  • Represent the company in high-stakes deals, renewals, and strategic account planning sessions.
  • Act as a strategic partner to Marketing, Product, Customer Success, Finance, and Revenue Operations to ensure alignment and efficiency across the customer journey.
  • Provide ongoing feedback from the field to inform product development and marketing campaigns.

Requirements

  • 8+ years of progressive experience in B2B sales, with strong experience in a senior leadership role managing multi-country teams.
  • Demonstrated track record of leading both mid-market and enterprise sales functions in a high-growth SaaS or technology environment.
  • Experience selling SaaS at an enterprise level is a key requirement.
  • Deep understanding of European markets, including cultural and operational nuances across the EMEA region.
  • Deep understanding of complex, multi-stakeholder enterprise sales cycles and telecom procurement processes.
  • Exceptional leadership, coaching, and people development skills.
  • Strong analytical mindset with experience in sales planning, forecasting, and performance optimization.
  • Executive-level communication and relationship-building capabilities.
  • Experience scaling teams and infrastructure during periods of rapid growth is a strong advantage.
  • Fluency in English required; fluency in additional languages are a plus.
Benefits
  • 25 holidays plus bank holidays
  • Opt in salary sacrifice pension scheme
  • Paid parental leave
  • Private medical, dental and vision insurance through Vitality
  • Employer-paid life insurance 2x base salary
  • Lunch provided 3x week in office
  • Share Options
  • Donation Matching for a charity of your choice (up to $1,000/ year)
  • WFH equipment stipend
  • $1,000/year in Professional Development funds

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B salesSaaS salessales forecastingsales planningperformance optimizationconsultative sales approachROI-driven salestraining program developmentsales process designoperational frameworks
Soft skills
leadershipcoachingpeople developmentanalytical mindsetexecutive communicationrelationship buildingcollaborationperformance managementcareer developmentstrategic partnership