Product Marketing

• Go-to-market strategy: define and execute the GTM plan for SMB and self-serve segments across Hiya’s product portfolio.
• Product partnership: work with the Product team to identify market opportunities, validate product–market fit for new SMB offerings, and shape roadmaps based on customer insights.
• Audience clarity: develop ICPs, segmentation frameworks, and messaging that speaks directly to SMB buyers.
• Self-serve funnel: partner with Product, Demand Gen, and Lifecycle teams to improve acquisition, sign-up, nurture, and activation flows that increase conversion and adoption.
• Conversion experiments: design and test packaging, pricing, and journey optimizations to increase trial-to-paid rates and average revenue per account.
• Campaign development: drive scalable, automated growth through website, email, and in-product programs.
• Product storytelling: turn technical capabilities into simple, compelling narratives across web, ads, and lifecycle channels.
• Performance analysis: track and interpret conversion, retention, and revenue metrics to guide roadmap priorities and marketing investments.

Product Marketing Manager, SMB Audience – Digital Growth

Global Product Marketing Specialist

Director of Product Marketing – IT Operations

Senior Product Marketing Manager

Founding GTM Lead – B2B SaaS, AI

Product Marketing Manager