Senior Programmatic Media Planning Manager
Hewlett Packard Enterprise
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Missouri, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $92,600 - $213,500 per year
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels
- Translate business goals, audience insights, and product priorities into actionable media strategies
- Oversee end-to-end campaign execution in partnership with agency and platform teams
- Drive audience and creative testing, optimization frameworks, and innovation pilots across channels
- Define channel-specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics teams
- Identify emerging opportunities in CTV, DOOH, and AI-driven targeting to advance HPE’s media innovation roadmap
- Mentor junior team members and present quarterly media performance to marketing leadership
Requirements
- 7+ years of experience in programmatic media planning, strategy, or activation
- Deep expertise in Display, YouTube, CTV, and DOOH ecosystems
- Proven track record of managing multi-million-dollar budgets
- Strong understanding of audience targeting, bidding strategies, data privacy, and brand safety principles
- Analytical proficiency using PowerBI, Tableau, or Adobe Analytics
- Excellent collaboration and communication skills
Benefits
- Health & Wellbeing
- Personal & Professional Development
- Unconditional Inclusion
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
programmatic media planningmedia strategycampaign executionaudience targetingbidding strategiesdata privacybrand safetyanalytical proficiency
Soft skills
collaborationcommunicationmentoring