Manager

• Support management of distributors on a day to day basis, ensuring adherence to our brand policies, distribution objectives are achieved and promotional activity is taking place
• Training distributor sales teams, observing competitive market activity and evaluating distributor execution against our initiatives
• Supporting Regional Manager - Direct report
• Develop and maintain a list of key on-premise accounts within assigned area to develop regular call frequency & strong working relationships
• Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
• Regular planning and review meetings with specified points of contact within distributors covering (but not limited to) depletions, goals, accounts sold, POD’s
• Be visible & impactful at the distributor office, meeting with sales representatives and management to ensure share of mind
• Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
• Act as primary contact for distributor management & sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities
• Execute product seminars at accounts and with the distributor sales teams
• Provide National Account Mandate compliance updates as they are required
• Stay informed of customer and consumer trends
• Maintain calendar of activities and promotions ensuring distributor and third party agencies have successful communications
• Provide monthly market activity report to Regional Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
• Review programs and execution updates with distributor management
• Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
• Special projects such as verifying pricing and or distribution at on-and off-premise accounts

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