Performance Marketing

• Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking.
• Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement.
• Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success.
• Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals.
• Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
• Mentor and support junior team members, helping to build knowledge and skills across the team.
• Drive process improvements and contribute to the overall growth and success of Hearst’s Paid Social team.

Senior Paid Social Buyer

Paid Search Manager

Associate Manager, Performance Marketing

Senior Demand Generation Manager

Paid Social Performance Manager

Senior Manager, Demand Generation