Chief Marketing Officer

• Lead the design and execution of a multi-channel growth strategy, encompassing payer partnerships, referral networks, provider recruitment, and direct-to-consumer initiatives.
• Identify and evaluate new market opportunities, service line expansions, and strategic partnerships that drive revenue growth.
• Collaborate with clinical and operations leadership to ensure growth initiatives align with capacity, compliance, and quality standards.
• Develop scalable frameworks for patient acquisition, engagement, and retention.
• Oversee the development and execution of integrated marketing campaigns across digital, social, PR, events, and community engagement channels.
• Build trust and credibility with key audiences from patients, families, referrers, payers, and partners, through empathetic and evidence-aligned storytelling.
• Strengthen the Headlight Health brand through consistent messaging, design, and thought leadership.
• Establish and monitor KPIs to measure the effectiveness of marketing and growth initiatives.
• Leverage analytics, attribution modeling, and insights to optimize campaigns, customer journeys, and conversion funnels.
• Build, manage, and mentor a high-performing team of marketing and analytics professionals.
• Partner cross-functionally with Clinical, Product, Technology, People, and Finance leaders to ensure strategic alignment.

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