Haus

Customer Marketing Lead

Haus

full-time

Posted on:

Location Type: Remote

Location: Remote • California, New York • 🇺🇸 United States

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Salary

💰 $160,000 - $180,000 per year

Job Level

Senior

About the role

  • Own customer storytelling & advocacy: Lead case studies, testimonials, customer quotes, and champion identification; manage and grow the Customer Advisory Board and customer referral program.
  • Drive customer communications & education: Produce the monthly customer newsletter, create enablement content, and translate complex measurement concepts into clear, actionable materials that help customers become power users.
  • Build and nurture the customer community: Plan and host small customer events, dinners, roundtables, focus groups, and peer-to-peer learning opportunities that support retention and deepen relationships.
  • Partner cross-functionally across Product, Sales, Strategy, and Customer Success: Gather customer insights to influence roadmap decisions, support launches and feature adoption, and supply GTM teams with high-leverage stories and proof points.
  • Develop customer lifecycle programs that drive loyalty and expansion: Create nurture strategies, coordinate surprise-and-delight moments (gifts, milestones, holiday programs), and monitor customer sentiment to proactively reduce churn.

Requirements

  • 6+ years of experience in Customer Marketing, Lifecycle Marketing, or a related customer-facing marketing role
  • Exceptional written communication skills - able to craft compelling stories, newsletters, case studies, and clear educational content
  • Strong verbal communication and facilitation abilities - confident hosting webinars, customer events, interviews, and roundtables
  • Comfort translating complex or technical concepts into simple, engaging, customer-friendly language
  • Customer-obsessed approach — proactive about understanding customer needs, spotting opportunities, and strengthening relationships
  • Strong preference for candidates based in San Francisco Bay Area, Seattle, or New York
Benefits
  • Flexible PTO - take time when you need it!
  • Equity – Startup environment with part-ownership in our successes
  • Top of the line health, dental, and vision insurance - multiple plan options so you can pick what fits you best
  • WFH stipend to support the set up you need to be productive
  • Events & Offsites – opportunities to connect and celebrate in real life!
  • Free Lunch – Grab a bite on us when you choose to work from the office (hub locations include SF, NYC and Seattle)
  • New Parent Leave – take time to welcome your newest Hausmate

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Customer MarketingLifecycle MarketingContent CreationCustomer AdvocacyCustomer CommunicationsCustomer EducationCustomer Community BuildingNurture StrategiesCustomer Sentiment Monitoring
Soft skills
Written CommunicationVerbal CommunicationFacilitationStorytellingCustomer Relationship ManagementProactive Problem SolvingEvent PlanningCross-Functional CollaborationCustomer-Centric Approach