Senior CRM Analyst
Grupo Panvel
full-time
Posted on:
Location Type: Hybrid
Location: Eldorado do Sul • 🇧🇷 Brazil
Visit company websiteJob Level
Senior
Tech Stack
CloudPythonSQL
About the role
- Act as the CRM focal point for the Hygiene and Beauty categories, understanding consumer and business needs for this segment.
- Manage and execute CRM communications, ensuring that offers, launches and category-specific communication journeys are implemented correctly.
- Implement and configure customer journeys and automation flows within the CRM tool (preferably Salesforce Marketing Cloud or similar), customizing them for the Hygiene & Beauty (H&B) product lifecycle.
- Map communication flows and ensure proper transitions between stages of the communication journeys.
- Build and configure communication journeys (email marketing, SMS, push, etc.) based on content inputs provided by the Marketing and Content teams.
- Set up campaigns and audience segmentation for both one-off and automated sends.
- Operate the CRM system daily, focusing on import/export, segmentation and data integrity for the H&B segment.
- Schedule and execute communications according to the established calendar and business rules.
- Conduct A/B tests on segmentation, send time and flow to optimize send performance.
- Monitor key metrics and generate performance reports specific to each journey/flow/campaign.
Requirements
- Bachelor's degree in Marketing, Communications, IT or related fields.
- Experience operating marketing automation or CRM platforms.
- Experience or interest in working with Consumer Goods (FMCG), preferably in Hygiene and Beauty.
- Strong knowledge and hands-on experience using Salesforce (Marketing Cloud, Sales Cloud or similar).
- Familiarity with Journey Builder and Email Studio concepts or equivalent tools.
- Proficiency in programming logic, segmentation and list manipulation.
- Previous experience in e-commerce or retail focused on Hygiene and Beauty.
- Knowledge of SQL and basic Python for queries and data manipulation within the CRM.
- Salesforce certification.
Benefits
- Childcare assistance
- Day off on your birthday
- Exclusive discounts at Panvel Pharmacy
- Rotational parking
- Extended maternity and paternity leave
- Profit Sharing (PLR)
- Dental plan (through the Employees' Association)
- Health insurance
- On-site cafeteria
- Company shuttle
- Wellhub (discounts on gym memberships)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
CRM communicationscustomer journeysautomation flowsemail marketingSMS marketingcampaign setupaudience segmentationA/B testingSQLPython
Soft skills
communicationorganizationalanalytical
Certifications
Salesforce certification