Marketing

• Develop, negotiate and execute annual Joint Business Plans (JBPs) with the channel's main accounts.
• Monitor execution performance and implement actions aimed at increasing market share by optimizing productivity, expanding the product mix and improving distribution.
• Rigorously track and proactively manage critical Key Performance Indicators (KPIs).
• Prepare and implement measurable, high‑impact action plans, adapting commercial strategies to the specific needs of each strategic client.
• Translate large volumes of market data into actionable insights.
• Lead and coordinate internal agendas, facilitating discussion and alignment of plans.
• Build and maintain long‑term, high‑trust relationships with key client stakeholders.
• Manage the flow of budgets and investments, ensuring full compliance and governance of the process.

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