Growe

Senior Gamification Manager

Growe

full-time

Posted on:

Location Type: Remote

Location: Remote • 🌎 Anywhere in the World

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Job Level

Senior

Tech Stack

SQLTableau

About the role

  • Growe welcomes those who are excited to:
  • Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;
  • Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
  • Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
  • Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;
  • Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);
  • Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
  • Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

Requirements

  • 3+ years of experience in product, CRM, or engagement management within the iGaming industry;
  • Deep understanding of player lifecycle funnels (Reg2FD, FTD, Retention, Reactivation) and engagement metrics;
  • Hands-on experience with CDP/CRM systems, segmentation tools, and triggered communication flows;
  • Proven ability to design and analyze bonus/promo mechanics and conduct meaningful A/B testing;
  • Strong data-driven mindset with proficiency in analytics tools (GA, Tableau, internal dashboards, SQL);
  • Solid grasp of Agile/Scrum/Kanban methodologies and ability to prioritize based on business impact;
  • English - Upper-intermediate+ for cross-functional and partner communication.
Benefits
  • Develop and execute a comprehensive user engagement strategy aimed at increasing conversion, retention, and LTV across the iGaming platform;
  • Conduct behavioral analysis of player patterns to design and adapt personalized communication and content strategies;
  • Lead the development and optimization of CRM/CDP tools, including bonus and promotional mechanics, recommendation models, and communication triggers;
  • Prepare and run A/B tests and product experiments to validate hypotheses and optimize the user journey;
  • Manage integration and performance of third-party tools (email/SMS providers, marketing automation, BI systems);
  • Design and implement gamification, referral, and loyalty programs to enhance user engagement and platform activity;
  • Collaborate closely with product, analytics, and engineering teams to ensure high-quality and timely delivery.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
user engagement strategybehavioral analysisCRM toolsCDP toolsA/B testinggamificationloyalty programssegmentation toolsanalytics toolsSQL
Soft skills
data-driven mindsetcollaborationcommunicationprioritization