Performance Marketing

• Develop, implement, and manage well targeted demand generation programs designed to realize company's business objectives and to meet the growth targets.
• Identify industry verticals, target audiences and develop buyer personas to understand their needs, pain points, and the buying behaviour.
• Build workflow and processes for using AI/ML and Generative AI in Marketing in general and Lead generation in particular.
• Create and manage multi-channel marketing campaigns leveraging the most effective outbound channels, including but not limited to: Content promotion (thought leadership whitepapers, case studies, webinars, e-books).
• Email, drip and lead nurturing campaigns.
• Search engine optimization (SEO) and search engine marketing (SEM).
• Social media promotion.
• Online and offline events (webinars, workshops, industry conferences).
• Account-based marketing (ABM) strategies for key accounts.
• Collaborate with our Inside sales and sales teams for defining lead qualification criteria, ensuring alignment on Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL).
• Manage and optimize lead scoring and lead nurturing processes to efficiently move prospects through the sales funnel.
• Oversee the planning, execution, and optimization of demand generation campaigns.
• Develop the messaging and content that resonates with the target audiences and addresses their specific needs within the professional services context.
• Manage campaign budgets and ensure efficient allocation of resources to maximize ROI.
• Implement A/B testing and other optimization techniques to continuously improve campaign performance and conversion rates.
• Ensure all marketing activities adhere to best practices and relevant regulations.
• Define and track key performance indicators (KPIs) related to demand generation, such as lead volume, lead quality, conversion rates, cost per lead, and ROI.
• Utilize marketing automation platforms and analytics tools to monitor campaign performance, analyze results, and generate insightful reports.
• Provide regular reports on demand generation activities and results to the Marketing leadership and Sales team, highlighting successes and areas for improvement.
• Work closely with the Sales team to ensure seamless lead handoff and alignment on sales and marketing goals.
• Collaborate with the Content Marketing team to develop high-quality, relevant content that supports demand generation efforts.
• Partner with other marketing functions, such as Brand and Communications, to ensure consistent messaging and brand alignment across all initiatives.
• Communicate effectively with internal stakeholders about demand generation plans, progress, and results.
• Manage marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to automate and optimize demand generation processes as needed.
• Work with CRM systems (e.g., Salesforce, Dynamics 365) for lead management and building deeper relationships with customers and prospects.
• Stay up-to-date with the latest trends and best practices in use of AI/ML, demand generation, advances in marketing technology, and in the professional services industry.
• Evaluate and recommend new tools and technologies for increasing effectiveness of demand generation.

Senior Demand Generation Manager

Manager, Performance Marketing, SEM

Demand Generation Associate

Paid Social Coordinator

Director of Demand Generation

Campaign Manager