Operations

• Own and execute our webinar program as well as other Demand Generation campaigns — managing end-to-end setup, launch, follow-up, reporting, and ongoing optimization.
• Collaborate with the Demand Gen team to ensure every webinar and campaign runs seamlessly and that data flows accurately to Salesforce and Pardot.
• Maintain and improve lead capture and routing workflows in Pardot, Zapier, and Salesforce, ensuring complete data integrity and smooth campaign handoffs.
• Manage vendor relationships, especially Goldcast, to ensure strong execution and troubleshoot technical or operational issues quickly.
• Monitor campaign performance and proactively flag issues or recommend workflow improvements.
• Document and refine processes to make campaign execution more efficient, repeatable, and scalable.
• Partner with ABM, Lifecycle, and Paid Acquisition teams to ensure flawless campaign setup, tracking, and measurement.

Campaign Operations Specialist

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